A journal and consulting service for any Cuban-based projects looking to get it done right.

the new cuba

A journal of people and places shaping the narrative today. We live on the corner of culture and innovation.

My name is Jauretsi. I am born in America to Cuban parents. I am a filmmaker who has also worked in New York media for 20 years — both print and digital publishing. I have lived in America. I have lived in Cuba. My aim is to support new minds on the island that are pushing the culture forward.

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Services

Cuban expertise

Filming in Cuba

Inquiries surrounding small to large film projects, music videos, short films, or advertising — including local team hires, location scouting, local budgeting, permits for shooting, equipment rentals.

Consulting on Cuban culture

General consulting on Cuban culture to keep it authentic and historically accurate – for projects such as novels, films, advertising and beyond.

Editorial Director

Content strategy, writing, web video production, and team-building for editorial projects surrounding the theme of contemporary Cuba.

Programming

Curating and booking relevant thought leaders in various industries from the Cuban space for Summits or Conferences.

Project preview

Bridging passion, purpose, and performance

As an ex-pat living in Havana during the Obama years of warmed US-Cuba relations, I served as “Story Producer” for this documentary (Give Me Future) which was filmed in Havana 2016. This particular project embodied the overall spirit of my work — capturing the new Cuba authentically in the new day. The intention is to guide foreign productions towards emerging subcultures on the island, sourcing the game-changers in art, music, fashion, tech, gaming, and beyond. The new Cuba is a vibrant, educated, and creative youth culture, blazing their own trails.

What folks are saying…

“She’s pretty much the coolest person on the planet, and the nicest production Jedi out there. If you want to stay in touch with everything ‘culture Cuba,’ you saw it first with Jauretsi.”

Ken Deckinger

Startup Cuba

Jauretsi is “a Cuban culture hunter”

Judy Cantor

Billboard Magazine

“Creative, multitasker Jauretsi Saizarbitoria is on a mission to warm the ice, generational, stalemate between the US and Cuba. Born in Miami to Emigres who ran one of Cuba’s most popular restaurants, Saizarbitoria does this by fostering positive dialogue on her blog, radio show, and in her directional debut East of Havana”

Edition Broadsheet

Edition Hotels

Consultation

Ready to dig deeper?

Schedule a free consultation.